Atomos Partners with G-Technology

Atomos Partners with G-Technology

Posted by Daniel Rodriguez on 17th Apr 2017

Atomos partners with G-Technology® to integrate the innovative and patent-pending Atomos Master Caddy media system, with the G-Technology Evolution Series (ev Series) ecosystem, enabling a simpler shoot-to-edit workflow utilising the all-new Master Caddy III. The partnership will allow any Atomos Master Caddy, Gen 1, 2 and now 3 to be inserted directly into a G-Technology ev Series RAID and/or desktop media management system – lock and load.

Atomos burst onto the scene five short years ago with product innovations that have one-by-one broken down the limitations filmmakers face in delivering their creative vision to their audiences. The Ninja opened up ProRes recording to the masses; the Shogun fast tracked the move from HD to 4K; and the Flame/Inferno series in 2016 now promises a rapid industry-wide transition to High-dynamic Range (HDR). A cornerstone of all these transitions led by Atomos has been media affordability, allowing shooters to use open-standard affordable SSDs as an alternative to the high price and relative scarcity of proprietary media solutions that lock users into an expensive, proprietary system. The popularity of this open approach has been unprecedented with more than 150,000 Atomos monitor/recorders sold, and in turn an enormous amount of 4K and HD content developed that needs to be managed.

Now through a partnership with G-Technology these same affordable and available SSD drives with the Atomos Master Caddy can be used in the G-Technology ev Series that includes desktop interchangeable editing systems and highperformance RAID systems.

“At Atomos we seek-and-destroy anything we see as being costly or difficult in the content creation process,” said Jeromy Young, CEO and Co-founder of Atomos, “Media affordability is one of our key differentiators to cameras and competitors. We achieve this through open standards and policies. If we test any drive and it passes our rigorous testing for reliable recording, we approve it. Now by integrating with the ev Series ecosystem our users can use their Atomos Master Caddies from Shoot to Edit to Archive all in the same cartridge.”

“G-Technology is always looking for new ways to support the content creation workflow,” said Mike Williams, vice president of G-Technology. “From our Evolution Series to our 12-bay G-RACK™ NAS solution, our newest partnership with Atomos will give creative professionals maximum flexibility, performance and style for their ever-evolving workflows.”